Tuesday, 24 January 2017

Evaluation Plan

. For Question 1 I'm planning on using prezi because this question , to me , is the longest so being able to jump in and out of ideas and given more flexibility when presenting these ideas wont make it seem so long rather than putting a load of info on slideshare.

. For Question 2 , this is the shortest question , so I would like to use slideshow. I would like to add images of existing digipacks as well as my own so I can visually show the similarities and differences rather than in all written form.

. Because Question 3 is not a long question so I plan on using

Tuesday, 13 December 2016

Magazine Ad case studies



This is Michael Jacksons 'Thriller' magazine advert. What I love about this advert is the formation of MJ himself and the actors 'zombies'.  Despite MJ being surrounded by the actors he is placed in the centre which shows his significance in the video as well as an artist. The bright red stands out to audience which is very eye catching which is complemented by other primary colours such as the blue and the subtle yellows. The red shade that MJ is wearing is a strong, bright red which could connote blood and danger as the zombies around him help to imply this. The simplicity of the black background allows the audience to be able to focus entirely what is happening in the foreground and adds a level a professionalism to it. The image as a whole looks quite comic yet dark as MJ facial expressions are serious whereas the zombies have exaggerated looks.

The mid shot used allows the audience to see all the body language and facial expressions within the frame in order for them to generate a clearer understanding of whats going on. 'Michael Jackson' is written in a handwritten font which makes the piece more personal. The brownish - gold colour is quite hard to read however through shared knowledge , one would know that it is 'Michael Jackson' so it won't be confusing to fans and the rest of the audience. '25' is written in bold white to highlight it's importance as , again , through shared knowledge the audience wouldn't be confused to why there's a 25 , which means the 25th anniversary, but also the information below shows those who possibly 'don't know' that Thriller was the biggest selling album of all time.










































media print pitch

Wednesday, 16 November 2016

Music Videos that I intend would be similar to my own



. In terms of colouring , they all share the 'grainy' effect which makes the video distinctive as now we would see this effect as a convention of music during this period however , it was considered normal for them. I want to go with this grainy effect to add an 'old skool' feel to it and personally i believe it also adds an essence of personalism , like a home video.


. They also tend to focus predominantly on the performer rather than mise en scene and background actors/dancer even though these were included. These videos were also shot in dim lighting which adds to the grainy effect which is something i want to replicate

Monday, 14 November 2016

Team Meeting

Today we discussed an issue that was barricading us from completing out music video. The availability of our actress was becoming a problem so we decided to get a new actress to fill in the space. As we were on a tight schedule getting the new actress to learn the initial song would've been time consuming so as as group we concluded that we should do a song that the actress already knows. The new song chosen was 'Tink - 2&2'. After listening to the song we changed our theme of dance pop to a more subtle Pop/R&B. The song also has an early 90s vibe so we wanted our video to reflect that. We then looked at early 90s music videos in which we drew inspiration from and added whatever we felt suited best for our video.

We predominantly looked at the editing of early 90s videos because this was a key feature in order to correctly distinguish the time era. 80s /early 90s videos had slow cutting rates as they focused more on the performer and had a narrative feel rather than the edits. Late 90s music videos had very fast editing as during this time video editors started to play around more with the visual effects to suit the more upbeat songs that were also popular at this time. 

Thursday, 10 November 2016

Working progress




 These screenshots shows us playing around with different effects and and adding a RPG. we also split the screen to create a mirror image of the actor performing the same thing but on the other side of the screen.  

Tuesday, 1 November 2016

Working Progress


This is just short clip that we wish to insert into the music video, it doesn't feature the main actor however these are the background actors that will also be featured into the video alongside the main actor