Magazine Ad case studies

This is Michael Jacksons 'Thriller' magazine advert. What I love about this advert is the formation of MJ himself and the actors 'zombies'.  Despite MJ being surrounded by the actors he is placed in the centre which shows his significance in the video as well as an artist. The bright red stands out to audience which is very eye catching which is complemented by other primary colours such as the blue and the subtle yellows. The red shade that MJ is wearing is a strong, bright red which could connote blood and danger as the zombies around him help to imply this. The simplicity of the black background allows the audience to be able to focus entirely what is happening in the foreground and adds a level a professionalism to it. The image as a whole looks quite comic yet dark as MJ facial expressions are serious whereas the zombies have exaggerated looks.

The mid shot used allows the audience to see all the body language and facial expressions within the frame in order for them to generate a clearer understanding of whats going on. 'Michael Jackson' is written in a handwritten font which makes the piece more personal. The brownish - gold colour is quite hard to read however through shared knowledge , one would know that it is 'Michael Jackson' so it won't be confusing to fans and the rest of the audience. '25' is written in bold white to highlight it's importance as , again , through shared knowledge the audience wouldn't be confused to why there's a 25 , which means the 25th anniversary, but also the information below shows those who possibly 'don't know' that Thriller was the biggest selling album of all time.

media print pitch

Final Music Video

work in progress cd front cover

Call Sheet 2

Call Sheets

Video Feedback

New Storyboard

Music Videos that I intend would be similar to my own

. In terms of colouring , they all share the 'grainy' effect which makes the video distinctive as now we would see this effect as a convention of music during this period however , it was considered normal for them. I want to go with this grainy effect to add an 'old skool' feel to it and personally i believe it also adds an essence of personalism , like a home video.


. They also tend to focus predominantly on the performer rather than mise en scene and background actors/dancer even though these were included. These videos were also shot in dim lighting which adds to the grainy effect which is something i want to replicate

Team Meeting

Today we discussed an issue that was barricading us from completing out music video. The availability of our actress was becoming a problem so we decided to get a new actress to fill in the space. As we were on a tight schedule getting the new actress to learn the initial song would've been time consuming so as as group we concluded that we should do a song that the actress already knows. The new song chosen was 'Tink - 2&2'. After listening to the song we changed our theme of dance pop to a more subtle Pop/R&B. The song also has an early 90s vibe so we wanted our video to reflect that. We then looked at early 90s music videos in which we drew inspiration from and added whatever we felt suited best for our video.

We predominantly looked at the editing of early 90s videos because this was a key feature in order to correctly distinguish the time era. 80s /early 90s videos had slow cutting rates as they focused more on the performer and had a narrative feel rather than the edits. Late 90s music videos had very fast editing as during this time video editors started to play around more with the visual effects to suit the more upbeat songs that were also popular at this time. 

Working progress

 These screenshots shows us playing around with different effects and and adding a RPG. we also split the screen to create a mirror image of the actor performing the same thing but on the other side of the screen.  

Working Progress

This is just short clip that we wish to insert into the music video, it doesn't feature the main actor however these are the background actors that will also be featured into the video alongside the main actor

Talent Release Form 2

Talent Release Form

Recce

list of costumes , makeup & props

Risk Assessment Dance Studio

Risk Assessment

Production Title: Jessie J “Sweet Talker”

Director: Christabel Kusi

Assistant Directors: Naomi Da Silva

Cinematographer: Alimata Diarrassouba

Producers: Christabel Kusi, Alimata Diarrassouba and Naomi Da Silva.

Address of shoot: Leyton Sixth Form College, Essex Rd, London E10 6EQ

Listing Below:

Risk / Hazard identified	People affected	Probability/Severity	Action to be taken to reduce risk or hazard
Slippery floors.	Performer and Camera man	High probability, low severity.	Instruct performer to be conscious and careful of smooth floors, as well as camera man. Performer and camera man may be bare foot or with sensible shoes.

Risk Assessment City

Risk Assessment

Production Title: Jessie J “Sweet Talker”

Director: Christabel Kusi

Assistant Directors: Naomi Da Silva

Cinematographer: Alimata Diarrassouba

Producers: Christabel Kusi, Alimata Diarrassouba and Naomi Da Silva.

Address of shoot: Westfield Stratford City, Olympic Park, Montfichet Rd, London E20 1EJ – City Setting.

Listing Below:

Risk / Hazard identified	People affected	Probability/Severity	Action to be taken to reduce risk or hazard
People, Largely occupied space – Floor space.	Performer, Camera man, Set Decorator and potentially people.	High probability, medium severity.	Set and record scenes in an area of low occupation and wide space. Instruct performer and camera man to be aware of surroundings/people walking.
Moving vehicles	Performer and Whole group.	Medium probability, high severity.	Being constantly aware of surroundings and setting as a team. Shooting in sensible areas.
Exposure to loud noises i.e. vehicles and people talking.	Performer	High probability, low severity.	Shoot in more quiet areas, perhaps shoot at a time when the mall is less busy, like the mornings.
Adverse Weather/Temperature – Rain/Extreme Cold.	Performer and Camera man or Whole group.	Medium probability, medium severity.	Plan ahead a suitable day with suitable weather.
Fatigue	Performer	Medium probability, medium severity.	Provide food, water and breaks in between.

Risk Assessment

Risk Assessment

Production Title: Jessie J “Sweet Talker”

Director: Christabel Kusi

Assistant Directors: Naomi Da Silva

Cinematographer: Alimata Diarrassouba

Producers: Christabel Kusi, Alimata Diarrassouba and Naomi Da Silva.

Address of shoot: Leyton Sixth Form College, Essex Rd, London E10 6EQ – T.V. Studio

Risk / Hazard identified	People affected	Probability/Severity	Action to be taken to reduce risk or hazard
Electric cords and sockets – Tripping.	Performer and Camera man.	Medium probability, high severity.	Remove wires out of way as much as possible and be aware of them as much as possible. No liquid in the studio and place the equipment not being used in sensible areas.
Tables causing accidents, preventing production.	Whole team.	High probability, high severity.	Move tables of the way, in sensible positions before starting (perhaps together).
Floor space	Performer	Medium probability, low severity.	Be aware of space and not allow too much vigorous movement.
Low lighting	Performer and Camera man.	Medium probability, medium severity.	Stay cautious and aware, again not too much movement.
Equipment	Performer and Camera man.	High probability, high severity.	Instructing team to be aware and treat high tech equipment with care.

Storyboard notes

Scene / Verse 1 [Dance Studio, natural lighting]	Performer is sitting in dance studio or off stage, camera eye contact. -          Portrait Close-up shot -          Long/Wide shot of performer + room -          Mid-shot, depth of field (hand movement around face/neck) -          Moving Extreme close-up, handheld. Prop – Chair, make-up subtle and casual + comfortable wear i.e. leggings, bare foot.
Scene / Verse 2 [Corridor, Outside/Door]	*        Handheld, mid-shot walking, match cut – fast pace then slow down. *        Quick shot of him brushing past leaving/coming through door – handheld [TENSION] between two. *        Side/ Close-shot glancing over when he’s gone, looking mischievous.  *        Getting ready in mirror (perhaps putting a hat on/lipstick) – handheld. *        Lip syncing in mirror – mid or close-up shot. Prop – Lipstick.
Scene / Verse 3 [Dance Studio]	Back to Dance Studio scene/set -          Close-up lip syncing -          Slow, playful walking – handheld shot in the middle of studio, eye contact. -          Giggling acting close/mid-shot.
Scene / Verse 4 [Dance Studio]	Dancing around in mirror studio. *        Panning shot *        High shot *        Tracking shot – performer is still, dancing with eyes on her reflection. *        Close-up, eye contact walking handheld. *        Floor mid-shot, eye contact/Stretches. *        Above, Close-up. *        Tracking close-up, lip syncing, acting coy again. *        Lip syncing, over the shoulder, walking away handheld. Prop – heels.
Scene 5 / Chorus [Dance Studio]	Solo Performance -          Side angle, close up -          Extreme Close-up, moving shots of lips for back vocals, REPEATEDLY. -          Microphone + M. Stand, lip syncing mid-shots -          More Panning shots -          Tilt for low to high of body -          Full body, side angle shots
Scene / Verse 6 & 7 [Car Park / City Setting]	Acting scenes *        Slow motion, walking towards male who is talking to another female. Slight POV/Over the shoulder moving shot. *        Mid-shot, lip syncing. *        Low close-up of heels, moving shot whilst walking. *        Close-up shot of male, abruptly noticing her approaching. *        City scene again, lip syncing – tracking shot. *        Lip sync last line to him – side & two shots.
Scene / Verse 8 [Dance Studio/Stage & City]	Group rehearsal, choreography. -          Strictly Rehearsal, no lip syncing. -          Acting Scenes of practising -          And real dancing scenes -          City/Car Park lip syncing. -          GROUP PERFOMANCE.
Scene / Verse 9	Real Stage Choreography + Singing Performance.