Magazine Ad case studies

This is Michael Jacksons 'Thriller' magazine advert. What I love about this advert is the formation of MJ himself and the actors 'zombies'.  Despite MJ being surrounded by the actors he is placed in the centre which shows his significance in the video as well as an artist. The bright red stands out to audience which is very eye catching which is complemented by other primary colours such as the blue and the subtle yellows. The red shade that MJ is wearing is a strong, bright red which could connote blood and danger as the zombies around him help to imply this. The simplicity of the black background allows the audience to be able to focus entirely what is happening in the foreground and adds a level a professionalism to it. The image as a whole looks quite comic yet dark as MJ facial expressions are serious whereas the zombies have exaggerated looks.

The mid shot used allows the audience to see all the body language and facial expressions within the frame in order for them to generate a clearer understanding of whats going on. 'Michael Jackson' is written in a handwritten font which makes the piece more personal. The brownish - gold colour is quite hard to read however through shared knowledge , one would know that it is 'Michael Jackson' so it won't be confusing to fans and the rest of the audience. '25' is written in bold white to highlight it's importance as , again , through shared knowledge the audience wouldn't be confused to why there's a 25 , which means the 25th anniversary, but also the information below shows those who possibly 'don't know' that Thriller was the biggest selling album of all time.