Case Study - Eve Tambourine

Synopsis

Performance based music video of Eve singing about women's self confidence.

Themes presented in the video 
-- In this song , Eve predominantly talks about women's empowerment and solidarity evident in the lyrics " So they be watching while we wiggle around
Look at them drooling, ni**as ain't used to dis sound" referring that the men are 'drooling' over the women because they are shaking their 'tambourines' , the metaphor used for a females behind. 

-- Theres also another theme of women coming to the defence of black men to the larger society        "ni**as ain't used to dis sound

 I keep em moving, all ma ladies put ya hands in the air". Eve is trying to put across that    black women shouldn't care about what black men say about them and how they put them  down but to "put ya hands in the air" meaning to just do you and be true yourself.

-- In a less direct way , a theme of friendship is also implied visually in the video as Eve      portrays herself as a women of affluence with female maids and cooks serving her.  Throughout the video images are primarily focused on Eve by herself with jewels , clothing  and cars, However at the end of the video Eve is pictured at a party where the same that  were portrayed as her maids in the beginning are now shown as her friends who are now    dancing and talking around her. 

Camera Angles & Shots

.The cutting rate is in sync with the song which has a normal paced tempo.

.There is a high angle close up shot (direct address) of Eve which is effect because it acknowledges the presence of the audience and makes the video more intimate . 

. There are frequent establishing shots which assists the audience to understand the location . This shot also helps to strengthen the visual aspects of the video as is consists of primary and complementary colours. 

. A hand-held approach is used throughout the video but ever so slightly. This somewhat imitates they movement of real human eyes because we process images by looking at the whole surrounding so this added effect makes the video more engaging despite all the intense colours imbedded. 

Ideas for my music video

I love the visual aspect to this video which I would like to translate into my own video. It is also fun and has consecutive cutting rates which would keep the audience entertained. Despite this video being released 7 years ago, there is a timeless essence attached to it due to the fun , vibrant concept.